There are videos online that show how easy it is to set up, and it is a good idea to watch them before you try setting it up for the first time. Done correctly it can literally be setup in less than a minute, not including staking it down if you are expecting wind.
My sister and brother in law got a Clam Quick Set Escape before we got our Pavilion, and he is the kind that likes to read the directions only after he can't figure something out himself. He somehow got it setup inside out, and of course were camping somewhere were he didn't have internet access to watch a video. He said it took him about 3-4 hours before he got it setup correctly

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Here is a link to the video I watched before buying ours, and referred to again before setting it up the first time.